Craft beer drinker demographics

Hes between 21 and 44 years old and he earns between 75000 to 99000 annually. These younger drinkers are adventurous.

But thats not all.

Craft beer drinker demographics. Craft Beers Journey Geographically Almost 75 of legal drinking age LDA adults live within 10 miles of a brewery Economically Market penetration 11 Demographically. American Craft Beer Drinker Demographic According to market research firm Nielsen the average weekly craft beer drinker is primarily male between the ages of 21 and 44 and makes between 75000 and 99000 annually. Fifty-six percent of men and 31 percent of women surveyed said they drink craft while more than half of 21- to 44-year-olds said they drink craft beer.

66 percent of monthly craft drinkers said they only buy beer sold in their region while 57 percent said they only buy beer sold in their town or city. According to Nielsen the average craft beer drinker is primarily male. Hes between 21 and 44 years old and he earns between 75000 to 99000 annually.

That demographic is beginning to shift however as 79 of women consider themselves monthly drinkers. With more than 235 million adults aged 21 or older in the United States in 2016 based on data from Scarborough Research one might wonder what demographics comprise the legal-drinking-age beer consumer. In Beverage Marketing Corporations US.

Beer Guide 2017 we gain a deeper understanding of who is the modern beer consumer. In that year California boasted over 900 craft breweries the most of any US. In terms of production craft beer volume amounted to about 231 million barrels in 2020 a reduction of.

Gen X and Gen Y which are known as traditional beer drinkers have also grown interested in craft beer fueling its popularity among the age group. Approximately 26 million barrels were produced in 2018 while the number of operating brewers zoomed past 7000 the same year. According to this information the majority of craft beer drinkers are highly educated individuals.

Over 40 of craft beer drinkers have college educations. I wonder if this is a natural progression that comes from the fact that in general more Americans are college educated OR if this is indicating that craft beer is for smarter people. Are the people represented on this infographic out there who do not have college education not smart enough to enjoy craft beer.

According to market research firm Nielsen which presented findings from its newest Craft Beer Insights Poll CIP during a Brewers Association-sponsored. Almost a third of beer buyers have purchased craft beer in the past twelve months with Millennials representing forty-seven percent of the craft beer market. Lastly more than half of craft beer drinkers recently polled cited flavor experimentation as a main reason for drinking craft beer.

Published by Thomas Hinton Mar 1 2021 In 2020 the highest share of Australian craft beer drinkers were aged between 30 and 39 at around. Compared to two years ago virtually half of the under-30 year olds we surveyed had increased their consumption of craft beer. Not surprisingly beer quality was their number one priority.

But thats not all. These younger drinkers are adventurous. Nearly half of our survey respondents drink craft beer because they like to try something new.

With craft beer consumers can experiment with a huge diversity of. Provincially New Brunswick led the way with 94 breweries per 100000 drinking age adults followed by Nova Scotia with 87 and Prince Edward Island with 78. In comparison Manitoba at 19 breweries per 100000 drinking age adults had the lowest rate.

Domestic production was down for 2020 having decreased by 03 to 22674000 hectolitres. The Brewers Association predicts craft beer will account for 20 percent of the overall American beer market by 2020. According to Brewers Association statistics in 2001 the.

Of who US. Craft beer drinkers are. While the majority of US.

Drinkers may tend to be White non-Hispanic Millennials ages 21 39 with. A minimum annual income of 50000. Beer consumption is overwhelmingly male-dominated with men accounting for more than 80 of the volume consumed.

A large number of these beer drinkers are white and favor domestic light beer followed by domestic draft beer. Of all the beer types light beer has the strongest following among women consumers. As per Beer Cartel survey findings 99 of beer consumers are happy with craft beers from independent brewery and 85 buyers are happy with gypsy brewer who doesnt own a brewery.

More than 900 travellers and 740 of the Australian population prefer to dine out look out for the craft breweries and craft beer in the menu.